SEO Speedwagon

An Ampersand Gets More Results Than All Other Punctuation, Combined

This is one of those few demonstrably true things. Even though it might actually be more accurately described as a symbol, in our character-challenged world of SEO Title tags we are more likely to view it in the same manner we view the disappearing punctuation mark.

But Google knows it is a logogram, and treats it as such, differently from the mere punctuation it eschews.

Try each one of these searches yourself and tell me which one is the outlier: [!], [@], [(], [)], [-], [;], [:], [β€œ], [β€˜], [,], [.], [?], [/]β€”andβ€”[&]!

& is also so well respected as to have its own eponymous magazine. Now what punctuation can also claim that?

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