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Flash, Javascript, CSS, Ajax, sIFR, and Textual Image Replacement... Oh My!
June 1, 2007
Not just because I am somewhat easily confused, but as our title today suggests, the overlap, literally and figuratively, among all of these web elements can and often is the nexus of confusion in advocating Best Practices SEO to any client development team, whether in-house or, um... out.
Comes now a Flash Engineer at Google (on the YouTube side) with the most elegant writing to date on the lines of demarcation in what he terms modern web development philosophy:
First off, you need to embrace web standards. Semantic markup and separating content from style and behavior is the only way you should be building your sites. Many web standardistas have been recommending this method of web development for years, and rightly so. However, this post isn’t the place to go into the whys of this type of development, so I’ll skip that part and just say this about how it’s done: There are three areas of front-end web development: Content, Style, and Behavior. You should always keep these three things separated as much as possible.
Content, Style, and Behavior as three separate things. Makes it all much easier to put in place and figure out where one stops and the other begins. The money quote helps even further:
Progressive enhancement is a method of web development that goes hand in hand with Web Standards. You start with your HTML (your content), then add CSS (your look and feel), then add in additional behavior (Javascript, Ajax, Flash, any other interactivity that isn’t handled automatically by the browser).
Content. Style. Behavior. Trot that out next time everyone is looking at each other confused.
All posts by John Lustina
posted by John Lustina at June 1, 2007 11:11 AM
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