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But Alexa Tells Me My Site Is
June 18, 2007
Ok, just stop right there. I don't want to hear what Alexa is telling you about your site. My goodness, please stop telling me about your Alexa ranking! Yeah, yeah, yeah, Alexa is popular amongst Digg users and has a small user base for their Toolbar (although I have yet to hear of or talk to a single Alexa Toolbar user), but last I checked, most people are using Google or Yahoo! Toolbars, not Alexa. Do any of our faithful wagon readers even use or know of anyone that uses their toolbar???? I’m sure there’s a few, but I doubt a huge majority are using it.
People of SEO and site promotion - look at your web analytics and do TRUE competitive intelligence gathering to gauge your sites popularity, don’t just rely on Alexa to tell your site is popular or not.
All posts by Sean Bolton
posted by Sean Bolton at June 18, 2007 03:49 PM
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Comments
Excellent advice all around. A site can have good ranking in Alexa but poor rankings everywhere else. Their user base just isn't big enough for Alexa rank to be considered a useful measurement.
That is, unless you're selling ads on your website. Since PageRank and Alexa rank are the two most prominent visible measurements of comparative importance, a lot of link brokers use it when selling links. Thus, having a high Alexa rank can net you income in this very specific circumstance.
Posted by: Stephen Ward at June 19, 2007 01:18 PM