SEO Speedwagon

...certainly you will no longer realize you have just been interrupted. That's the latest note in the bittersweet Old Media symphony of interruption marketing rationalizing away the fact that their advertising vehicles, those dinosaurs eying the glaciers in sight, are -- well -- interruptions:

Fox, in a bid to keep viewers watching during commercial breaks, will begin running short, animated snippets of programming between ads.

The tiny bits of programming will be about a taxi driver called Oleg, who will share words of wisdom and will chat with spoof versions of celebrities like Tom Cruise and Donald Trump, writes The Wall Street Journal. Two eight-second clips will begin airing on Monday.
The other broadcast networks are working on similar initiatives. At its development meetings with advertisers, for example, ABC showed off an idea that it hopes would make the break between programming and commercials seamless. The idea involves having characters watching an ad on TV. The ad would then expand to fill the whole screen.

Good golly if the characters are watching the ad, shouldn't I?

Allow me to insert here my growing belief that a key distinction between Old Media and New -- with each new brand of trick pulled on customers assumed prima facia breathtakingly dumb and devoid of any critical thinking skills whatsoever, collectively -- appears rather unfortunately to be disdain for the customer.

When an audience is telling you they would rather not be interrupted and rather than alter your vehicle you instead devise schemes to either strap them in or trick them out of realizing the route they choose has suddenly changed, what other could that strategy been born of than contempt?

New Media has a word for these tactics: Spam.