The Ineluctable Organic Moment Goes Primetime
It's one of the most mythical numbers in all of SEM, rarely published, seldom spoken; yet most industry insiders nod and agree, even if furtively, that the organic search share of total search clicks, meaning the percentage of overall searchers clicking on an organic, rather than paid, search result, is somewhere in the 70% - 85% region.
I was quite stunned, then, when by happenstance I came across this line in Macworld, of all places:
Site owners are eager to get their hands on the 75 percent of free Google traffic that is not affected by AdSense and AdWords, Google’s pay-per-click programs.
Still within that magical, mythical margin. Still unattributed. Damn nice to see as a given in a non-industry mag.