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Google Webmaster Tools Beefs Up Anchor Text Report

March 16, 2007

Erik Dafforn

As if you needed another reason to verify your site within Google Webmaster Tools, that specific team announced early this morning that they've improved the report that shows incoming anchor phrases that point to your site. Get to the report in the Webmaster Tools area in the Statistics tab, then by clicking Page analysis:

Finding the new Webmaster Tools anchor text report


Previously, the report showed only individual words that made up anchor text phrases. Now, the reports shows up to 100 specific phrases themselves, which is significantly more helpful:

A sample of anchor text used to link to our blog

Data like this ranges from interesting to very helpful. It offers great insight to the behavior of people who link to you, since many people probably think incoming anchor text focuses mainly on company or site names. In addition, it might lend some guidance about some strange referring keywords you've seen in your analytics reports - as well as why you might not be seeing some specific referring phrases that you want.

see all posts by Erik Dafforn
posted by Erik Dafforn at March 16, 2007 09:55 AM
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Comments

Great tip I used this for my site www.aimclicks.com and it really helped

Posted by: Pete at April 4, 2007 08:01 PM

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