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Consumer Privacy Can Be SOOOOOO Annoying!

March 12, 2007

John Lustina

Perhaps it's simply a matter of having worked so long in a marketing niche that outputs only upon user-initiated input -- and questions seeking answers at that -- individuated down even to the syllable level, transmitted from the mind to the fingertips, each single atomic instance of the exchange a mutual handshake, rather than a phone-ringing, paper-flinging, desktop-hijacking raid.

Perhaps not. Perhaps I value privacy at some hermit-level degree and just haven't left my cave enough to yet realize it. But I find some of the assumptions inherent in this whining blurb about the fictional consumer "Katy" from Do-Not-Mail Movement Gains Traction in State Legislatures to be a particularly offensive note in the bittersweet AdAge symphony of interruption marketing rationalization:

Having clearly established her ability to bad-mouth your brand on her blog, TiVo your TV commercials, stop your phone calls and filter out your pop-ups, now-with the help of the government-she's trying to stop you getting access to her mailbox.

Is this blistering self-parody or have they finally jumped the shark into totalitarianism?

Consumer rights? Let them eat cake!

All posts by John Lustina
posted by John Lustina at March 12, 2007 09:30 AM
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