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Visitors Lost When It Comes To Searching for ABC Videos
February 19, 2007
Mark Simon has a great Old Media catch in today's Search Insider:
...Big Media hasn't yet fully grasped search's value. Consider ABC -- which offers full-length downloads of its most popular shows, surely placing it amongst the most Web-forward of the big media giants. When it comes to search, ABC.com is clearly lagging.For starters, the page on which ABC.com visitors can download full-length ABC programs has minimal HTML text -- even though HTML is the language that search engines read best. Even the names of the shows themselves are absent from the page's HTML. Title tags are also critical for organic rankings, but the page's title tag -- "ABC.com full episode player" -- doesn't mention the word "download." I could go on, but suffice it to say that it's not surprising that on the term "download lost," ABC.com is absent from Google's first organic result page.
Good golly. Begs that Old Media philosophical query: if a video is uploaded to a server yet no one ever plays it, does it exist?
All posts by John Lustina
posted by John Lustina at February 19, 2007 03:08 PM
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