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Steve Jobs and Apple - 1997 and Today
February 22, 2007
This post has very little to do with search other than a) I found an interesting article while searching for some Apple information at Google, and b) I continue to plod along on a large post that will discuss how Apple is missing out on tremendous revenue opportunities via search.
I'm neither a particular fan nor foe of Steve Jobs, although I think he's extraordinarily smart and savvy. I was doing some research and found a great article from Business Week that's almost exactly 10 years old. In 1997, Jobs had just returned to a languishing Apple as an "advisor" to then-CEO Gil Amelio.
The article is full of tidbits that seem either silly or ironic, including quotes from Jobs like "They want me to be some kind of Superman. But I have no desire to run Apple Computer. I deny it at every turn, but nobody believes me." Later that year, of course, he became Apple's CEO.
Some parts in particular are quite prophetic:
These days, every doing at Apple is examined for the Jobs factor--a management change could be a power play, a strategy shift might be proof Jobs is remaking the company, a new product direction becomes confirmation that the good old days of ''insanely great products'' are returning.
While progress was slow at first, the stock chart since then (along with a line of products that speaks for itself) tells the tale:
All posts by Erik Dafforn
posted by Erik Dafforn at February 22, 2007 11:23 AM
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