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Live from MSN: Canonicalization High Comedy

February 14, 2007

A very smart lady makes smart fun of the undead at MSN Live:

MSN Live Search just isn't as bright when it comes to algorithmic adjustments. It indexes nearly 1,300 pages of "site:brewers.mlb.com" and six pages of "site:www.milwaukeebrewers.com". Its algorithms credit "link:www.milwaukeebrewers.com" with nearly 14,000 inbound links and "link:brewers.mlb.com" with over 14,000. MSN Live Search duplicates its own results by including the non-canonical URL in the results.

Getting any bright ideas about MSN Live Search, subdomains, and temporary redirects? Small wonder MSN Live Search has its filters set to "high" to stop spamming itself and present any semblance of canonicalization.

Apart from the merrymaking, Pat steps through the canonicalization labyrinth in a quite deft and accessible manner for the uninitiated, perhaps 99.995% of the population. If you're outside that .005 it's well worth understanding these foundational indexation parameters for your site, especially if you are responsible for setting them but don't realize it -- a state in which we actually find most new clients to be.

All posts by John Lustina
posted by John Lustina at February 14, 2007 11:42 AM
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Comments

Posted by: Dude at February 14, 2007 01:57 PM

Posted by: John at February 14, 2007 03:37 PM

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