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Taking an Ad-Targeting Lesson from Seinfeld
January 27, 2007
One of Jerry Seinfeld's older, better standup routines involved a laundry detergent ad - specifically, its ability to remove blood stains easily.
Jerry went on to suggest that if your clothing routinely requires the removal of blood stains, maybe picking the right detergent isn't your biggest concern.
A couple days ago, I was searching for a list of top Google subdomains, and on a simple search for [google], I saw this Adwords ad on the page:
![This ad came up in a search for [google]](http://seoblog.intrapromote.com/google-debt-serp-crop.jpg)
Here's a full shot of the results page in a new window.
Now this is probably a glitch, and I've been able to reproduce it only a few times, so I really don't want to go into the technical aspects of why or how it happened.
Instead, I am intrigued by the possibility that it's intentional, and that the folks at Compare.com have come to the brilliant conclusion that maybe - just maybe - if you're a person typing the word "google" into a Google search box, you might have problems stemming beyond computers, including but not limited to management of personal finances. I think it's a pretty safe bet.
see all posts by Erik Dafforn
posted by Erik Dafforn at January 27, 2007 03:20 PM
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Comments
lol..
a person typing the word "google" into a Google search box, you might have problems stemming beyond computers, including but not limited to management of personal finances. I think it's a pretty safe bet."
i'd bet you anything you want to bet on that one.. it's a glitch.
Posted by: paisley at January 30, 2007 02:56 PM