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Searching for My Box In A Box

January 26, 2007

Tom Lustina

After scoring far more than 12 million views in little more than a month, I’m curious to see how Google handles the Junk in a Box genre. The phenomenon accounts for somewhere in the neighborhood of 2,000 searches per day, including anything from [d--k in a box] (2181 searches) to [box in a box] (120 searches) to [beep in a box] (6 searches) .

Let's look at a condensed query that pulls Google results from both types of junk in a box searches.

1. YouTube - SNL Skit The Video Uploader. Uploaded 12/17/06 by NBC, one day after the skit aired on Saturday Night Live.
2. YouTube - My Box in a Box The Video Uploader, again. Uploaded by boxsinger 12/28/06.
3. Bloggers Blog - My Box in a Box Blog. Posted 1/17/07. Not very old, but does come from a compilation blog within a network.
4. Popular Stuff - SNL SKit Video Uploader. No longer links to either video from page, but the SNL skit was uploaded 12/28/06.
5. Sci Fi - Neither in a Box Video Uploader. No longer links to either video.
6. DevilDucky - My Box in a Box Video Uploader with 17,000 links.
7. Viral Video Chart - My Box in a Box Video Uploader with social bookmark links everywhere.
8. VH1 Best Week Ever - My Box in a Box Video Uploader. Uploaded 01/05/07 by popular show, also with social bookmark links galore.
9. Dorks.com - My Box in a Box Video Uploader. Uploaded 01/09/07.
10. TwistImage - My Box In A Box Blog. Posted 01/06/07.

Some things to consider while looking at these results.

  • Google has noted that most [... in a box] searches end at a video and thus responds with 8 video uploaders on the first page.
  • Google realizes we are most likely looking for one of two videos, and shows us the right version of both. Keep in mind there was no room for error here, as Google will only show 2 YouTube results on this page and must sift through many impostors.
  • Further evidence that Google knows searchers are looking for video rather than content is the notable absence of Serp Princess Wiki from the first page. Articles created 12/24/06 and 01/17/07.
  • How do you get her to open the box?
  • With the other 2 results on the first page, Google wisely looks to the blogoshpere for further information regarding this incredibly recent search phenomenon.
  • Perhaps My Box is in a Sandbox. The blog for My Box in a Box, which was created on a new subdomain 12/28/06 seems to only appear in obviously non-competitive searches.

    All posts by Tom Lustina
    posted by Tom Lustina at January 26, 2007 12:21 PM
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    Comments

    Thank you very much

    Posted by: sohbet at October 3, 2008 04:00 PM

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