« Future-Proofing Your Site by Resolving at the Folder Root | Main | Powerpoint Presentations Are Boring »
Increased Site Visibility At Yahoo Leads To 122% Sales Increase
January 16, 2007
Recently heard near the Intrapromote water cooler:
“It’s not all about search engine placements. It’s also about attracting the right visitors, site visibility, traffic from search engines, and increased sales/conversions.�
Here’s a recent example from a campaign that I direct:
… Site Visibility
In the process of working on site visibility, we created and submitted a sitemap to Yahoo through Yahoo’s Site Explorer. The number of pages in Yahoo’s index prior to this submission was 2.9 million. Three days later, the number of pages in Yahoo’s index was 3.9 million. Yahoo inlinks also increased by 1 million.
… Traffic From Search Engines
Is better site visibility a means to an end for increased traffic from search engines?
Curious to see how this might affect the amount of organic traffic from Yahoo, we were able to pull this data from their analytics program. Before site map submission, the client’s site was receiving 950 visitors a day from Yahoo. The site is now receiving over 2,000 visitors a day from Yahoo.
… Increase Sales / Conversions
Do more visitors from search engines mean more sales?
If they are searching for your product or service, these are exactly the visitors you want and should be the bullseye of your SEO campaign. For our client, sales from Yahoo search traffic increased 122%.
All posts by Doug Ausbury
posted by Doug Ausbury at January 16, 2007 04:58 PM
Intrapromote: [ Case studies | SEO services | Bios ]
Trackback Pings
To TrackBack this entry, use the following URL:
http://seoblog.intrapromote.com/mt-tb.cgi/347