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Are Corporate Blogs Worth It?
January 30, 2007
We come across this question frequently and to date it's been hard to quantify an answer. I came across this blog article from Charlene Li this morning and though it won't answer specific questions, it's definitely a good place to start.
So if your contemplating a move to a corporate blog give this article a look and it should help you at least ask the right questions.
P.S. If your interested in more information on a similar topic there was a prior Speedwagon article on Blogging for Big (and Small) Brands a la Forrester talking about the same researcher, Charlene Li, and her insights into "what blogs, RSS feeds, and search engines mean to popular brands"
All posts by Brent Sharp
posted by Brent Sharp at January 30, 2007 09:33 AM
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