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Smells Like ... Thursday Potpourri
December 07, 2006
Just a few items of interest on a dark and stormy night...
- Segmentation of the SEO/SEM convention audience? As Doug noted, Danny Sullivan is heading out on his own - and not quietly. He and his team have launched a new media company, news & blog site, and a webcast site. But the one that caught my eye was the new convention he's planning, Search Marketing Expo. The first SMX event will be in June 2007, last for two days, and "will be especially geared toward advanced search marketers" - a distinction that separates it from the ever-expanding Search Engine Strategies franchise. At four days long and up to five sessions deep, SES is on the verge of suffering from the all-things-to-all-people syndrome. With Danny leaving, SES seems ripe for becoming, as Yogi Berra might have said, "so crowded nobody goes there anymore." Alan Meckler also weighs in.
- Happy Birthday, SE Roundtable. A belated third birthday wish to SER. Nearly two years ago, as we scoped out the editorial vision for our own blog, one of the potential routes was a SEO-news-as-it-happens approach. It was quickly put aside, however, because SER was already doing it, and doing it so well.
- SES Coverage. Speaking of SE Roundtable, make sure to catch its coverage of the current SES show, including an especially erudite post from our old pal, Amy Edelstein.
- Adsense and Al Qaeda. First spotted at WebGuerrilla and followed up at Search Engine Journal is what promises to be a very sensational story - one on which Webmaster Radio has apparently done much research - regarding terrorist groups using Google Adsense and Adwords programs to fund their organizations. No one (at this point) is accusing Google of actual complicity, but this will surely ignite further debate on click fraud and finding the balance between privacy and openness in the PPC money trail. Stay tuned.
see all posts by Erik Dafforn
posted by Erik Dafforn at December 7, 2006 03:54 AM
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