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Google Gobbles Up The Globe
December 18, 2006
We've noticed the Google juggernaut gobbling up more and more international marketshare from our SEO perch here over the years, especially with many of our clients wanting to know what engines matter most as we move across the globe results-wise. Still, this blurb from The International Herald Tribune is quite staggering:
For Europe as a whole, as in much of the world, Google leads in Internet search. Of all those who visited search and navigation sites in Europe this October, 86 percent went to Google at least once, compared with 30 percent for Microsoft's search sites and 21 percent for Yahoo, according to comScore, an online market research firm.
Using this as a plank from which to dive into explaining how the sea is ripe for European competition against the Big G, though, I have to find fault with the article's assumed assessment throughout that the results are basically the same across countries. We have noticed quite the opposite, with a local bias quite evident.
To take a look at this phenomenon yourself, try your favorite search phrase at the .com version of Google and then, in your address bar, change the domain extension to the the country extension of your choice, like http://www.google.jp, and then give that same phrase a spin.
All posts by John Lustina
posted by John Lustina at December 18, 2006 11:24 PM
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