The MySpace Factor
Over the years, I've had the pleasure of speaking with quite a few Marketing Managers about different techniques they use to promote products, services, etc. Most of their marketing tactics are standard ones like SEO/Link Building, PPC, offline & online publicity, email marketing, etc, but some of their other techniques I found to be quite odd, yet intriguing.
For the past year or so, the one marketing trend I find to be interesting is the usage of MySpace as a marketing avenue. I really don’t have any hard evidence of MySpace being a great way of grass roots targeting online, but would certainly relish the opportunity to hear from our faithful Speedwagon readers about any success stories from leveraging a MySpace account for augmenting marketing efforts online.
From what little I know about the MySpace realm, it seems like it might be a good tool for some industries, but certainly not all. A “good fit� example would be a music artist looking to make headway in the music industry, find new fans, and perhaps sell a few CD’s along the way.
Other than aspiring musicians & maybe comedians potentially benefiting from the vast exposure on MySpace, I really don’t see any other industries that could benefit from having their own “space�.
On a SEO note, I really don’t see any SEO-related value from having an account with MySpace, but can only assume that link popularity may be credited from having one with anchored phrases? Link Juice coming from having an account is VERY doubtful IMO, but I love being wrong sometimes.
Please chime in with some MySpace stories of your own. I’d love to be educated on verticals that have successfully launched an effective MySpace campaign.
P.S. – Don’t get sucked in the MySpace black hole! I’ve lost friends and family in the MySpace abyss and don’t know if I can handle losing anyone else.
Happy Friday!