Can You Place a Value on Macaca?
We have discussed macaca before, concluding that its value, or more precisely, that of a Racial Slur Pointed Directly into a Camera is priceless. Does it make sense to say that something has become even more priceless?
Certain people might tell you different things about the value of macaca. George Allen might tell you about 16 points and a presidential bid. Jim Webb might tell you about millions of dollars in campaign funding. Still, those values seemed foreseeable as soon as macaca drew national exposure. Its greatest value was not so foreseeable prior to Tuesday night, and will not be fully realized until today when George Allen concedes.
Can you place a value on a word that ultimately decides who controls Senate? I think we’re still in the priceless realm, just more so. And can you place a value on the Jim Webb 2.0 Committee, those brilliant souls who used YouTube and Wikipedia to draw national exposure to macaca? Knowing what we know now, we should probably throw a priceless tag on them, as well.