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This is Why Users Mistrust PPC Ads
October 03, 2006
I'm often a little wordy in my posts, so as an experiment, I'm going to try to get my point across almost entirely with screen shots (and Alt tags, of course). Here's the scene: I wanted to buy a Spirograph for my daughter. Let's see how that goes.
Step 1. The search:
Step 2. The click:
Step 3. The PPC landing page:
Step 4. The internal search:
Step 5. The internal search result:
Step 6. Checking Adwords policies:
Step 7. Whatever.
All posts by Erik Dafforn
posted by Erik Dafforn at October 3, 2006 11:16 PM
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Comments
I wonder how much companies like Target waste on advertising products they do not offer? It may generate traffic to your site, but you are not building any customer loyalty through this tactic.
Posted by: ralph at October 6, 2006 04:05 PM
eBay have got to be the worst offenders in this category! We've seen ads where eBay claims to have Universities, public schools and local councils for sale on eBay!
Posted by: AccuraCast at October 7, 2006 10:47 AM
It gets so much worse than this. Check out this page full of stupid PPC ads:
http://www.dumb-ppc-ads.com/all_images.shtml
"Corpses at Amazon.com -- Save up to 35% on top sellers"
Posted by: Adrienne at October 9, 2006 11:51 AM
This is interesting. I just posted yesterday about two PPC ads I saw (one of them was by Target) that were as bad as your example.
http://www.engineblog.com/2007/02/a_keyword_may_b.html
The ad in question is for the keyword "Snow Salt" but the ad copy says "Online Bose electronics at Target.com"
Posted by: Mark A. Scholl at February 22, 2007 02:41 PM