SEO Speedwagon

I'm often a little wordy in my posts, so as an experiment, I'm going to try to get my point across almost entirely with screen shots (and Alt tags, of course). Here's the scene: I wanted to buy a Spirograph for my daughter. Let's see how that goes.

Step 1. The search:

Step 2. The click:

Step 3. The PPC landing page:

Step 4. The internal search:

Step 5. The internal search result:

Step 6. Checking Adwords policies:

Step 7. Whatever.