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Romance The Bloggers, But Don’t Forget To Love Yourself
October 10, 2006
I read an article today in Smart Money called “Romancing The Bloggers� which details how corporate America is beginning to notice how some bloggers are creating significant positive online buzz for their products. These particular bloggers are not employees of Company A, but enthusiastic disciples of Company A’s products.
PR departments are starting to pay attention to “blogger relations� and some companies are even wooing popular blogs with free products or even cold hard cash. I think it’s great that some bloggers have created a blog successful enough to garner attention from the company or products they adore. But, what seemed to be missing from the article was why some of these companies haven’t even taken advantage of creating their own blog. Of the companies mentioned, I had a hard time finding a blog that was authored by the actual company.
Let’s face it. Many company blogs are simply “horn tooters�. But, there’s nothing really wrong with that, especially considering how a good company or business blog can help your performance at the major search engines.
When you frequently write about your company, your business or your industry, search engines like Google and Yahoo give their blessing to fresh and frequently updated content and a double blessing if it’s linked to from other favored sites. Some companies very close to us have seen traffic to their blogs outpace traffic to their web site in less than a year. Some are seeing web site visitors clicking through from their blog approaching 15-20% of their total web site traffic. That’s not to mention how their blogs have improved how their web site ranks for search phrases their target audience frequently uses when searching for their offerings.
I constantly hear about the incredible number of new blogs being born every day, but I’m still surprised at how many companies simply haven’t yet taken the plunge.
If you need to woo third party bloggers to say nice things about your company or products, that’s fine, but don’t miss the blog boat by not doing some of it yourself.
All posts by Doug Ausbury
posted by Doug Ausbury at October 10, 2006 10:36 PM
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