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Paid Directories for the Quick 6
October 6, 2006
I had a conversation today with a newer link building client. He questioned everything, which is an excellent way to make sure you are getting the most from a campaign. It was a long call, indeed, but a worthwhile reminder that even the steps that are most often taken for granted occur for a specific purpose.
One of the questions had to do with the order of events in the external linking phase.
Why does paid directory submission come before competitor linking? If these competitors are performing so well, why not go straight at their links?
Great question. Let's look at this in terms of a football game. You can go deep on the first play of the game to get on the scoreboard, but that strategy alone will not win a game. Especially for a site that does not have many external links, paid directories represent the only trustworthy quick 6. Trustworthy because they are human edited, and quick in terms of being added and crawled. Most other external links should involve correspondence prior to addition. Most likely, these will be from sites not crawled as often as the major directories, and not built to be as quickly and deeply indexed as those directories.
In the course of the game, these links will prove just as valuable, but it will take a much longer time to get that value. Get that quick 6, and then settle into the running game.
All posts by Tom Lustina
posted by Tom Lustina at October 6, 2006 2:00 PM
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