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ISBN-13 and SEO for Publishers
October 30, 2006
Just a note to those who still publish on paper (and that's a lot of you): Even though ISBN-13 doesn't officially go into effect until January 1, it's not too early to start integrating your second set of book numbers into your site's copy, page titles, and internal & external linking strategy.
ISBN searches typically don't make up your bread and butter, but put together, it's a nice long set of crumbs - especially if you're one of the first ones to get indexed with the new data.
All posts by Erik Dafforn
posted by Erik Dafforn at October 30, 2006 07:37 AM
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