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A Cure For The Summer Time Traffic Blues
October 25, 2006
“Well I'm gonna raise a fuss
And I'm gonna raise a holler
About workin' all summer
Just tryin' to earn a dollar�
Eddie Cochran, “Summertime Blues�
There ain’t no cure for the Summertime blues?
One of the clients I work with has some seasonality to their business and traffic to their web site either levels out or dips during the summer months. This summer was not any different, traffic-wise. Their search traffic numbers in the Spring months averaged 482,000 visits per month while their Summer average was 410,000 monthly visitors.
That doesn’t sound like it’s on the road to cure anything right?
A deeper trek into their analytics, though, raises the eyebrows. Their conversion rate during the higher traffic Spring months from visitors coming to their site from search engines was .825% which calculates out to approximately $13,918 in online sales per month. Their conversion rate during the “Summertime blues� months was 1.23% which is 45% higher than the Spring and calculates out to $17,538 in monthly online revenue.
Nothing like an increase in revenue to melt those blues away. But still, the higher revenue isn’t the real cure nor is the higher conversion rate.
The cure is in the answer to the question: Why is their conversion rate 45% higher?
The Cure
I have a fever, and the only prescription is a higher quality web site visitor.
I love best practices SEO.
Higher quality visitors are a direct byproduct of improved search positions for SEO-targeted keywords and phrases.
It’s no surprise to also see that this client had a Summertime increase of over 200 positions at Google for their optimized phrases.
All posts by Doug Ausbury
posted by Doug Ausbury at October 25, 2006 06:45 PM
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Comments
Here’s something I’ve been pondering about for a while. It isn't a phenomenon of seasonality, but a general problem I am facing. How do you make your blog or website popular if you have great, quality content but are competing in a very established niche where most of the niche’s websmasters have already clued in on the techniques that work? In my recent attempt at high-potential internet business blog called hochstadt.com, I found some really tough competition. There are just too many webmasters out there selling themselves (convincingly) as gurus. Can you increase traffic even if your competition is utilizing the exact same strategies as you are? Cheers, Lilly
Posted by: Lilly Holmers at February 3, 2008 01:12 PM