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Welcome to the Real Wiki, George Allen!
September 11, 2006
Allow me to play Oliver Stone for a moment. With the exception of the initial incident, I’m filling in the blanks entirely because I don’t care about the blanks. For the purpose of this post, my sole concern is illustrating how Wikipedia is impacting Election 2006, at least in one race (does anybody appreciate puns anymore?).
The initial incident is this video. Virginia Senator George Allen twice threw a racial slur at a gentleman holding a video camera. All else is conjecture.
Somebody at the Webb Campaign must have realized the power of natural search and the power of Wiki with respect to natural search. Perhaps it was the same person that realized the power of a blog. When the Webb campaign members got together and thought aloud about how to get this video in front of as many people as possible, somebody must have said, "YouTube!" Maybe those same people sat with Jim Webb and wondered how to get people to YouTube, and further, they just might have wondered if people would recognize this racial slur.
At this point, our conjectural hero would have gazed triumphantly over at Jim Webb, as theme music filled the room, and proclaimed, "You just keep talking about macaca. Wiki will tell people what macaca means AND show them the video." You see, our hero would know that search engines love Wiki, and our hero would also know that, although anybody can contribute to Wiki, it bears the authority and credibility of an encyclopedia. Get your story at Wiki, and trusting eyes will find it.
Now let’s see where google directs people that want to know more about macaca.
ADW: Macaca fascicularis: Information - Doesn't appear relevant. Move on.
ADW: Macaca fuscata: Information - Doesn't appear relevant. Move on.
Macaque - Wikipedia, the free encyclopedia - "For the slur see Macaca (slur)" I wonder who added that to Wiki.
Macaca (slur) - Wikipedia, the free encyclopedia - that looks about right. And what do they see when they get there? A definition, and later "Macaca and the George Allen Campaign Incident." And what else is there? A link to the Washington Post article and the YouTube video. Funny, those are the 5th and 7th Google results, respectively.
Now allow me to play Mastercard for a moment.
George Allen's Campaign - Big Bucks, One Whammy
Jim Webb's Campaign - Smaller Bucks, No Whammies
Video Upload at YouTube and Contribution at Wiki - $0
Racial Slur Pointed Directly into a Camera - Priceless
Update: The Wiki Battle Rages On
One of the coolest Wiki features is the edit history for a given page. Do you want to keep your eye on this vicious cock fight (politically speaking, of course)? Click here. And after that, click here.
Update Update: Destiny Takes a Hand
Macaca is now redirecting to Macaque. The former Macaca page is still here.
Stay tuned to find out how our fearless hero responds . . .
see all posts by Tom Lustina
posted by Tom Lustina at September 11, 2006 11:12 AM
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