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The Site Map and Simple Link Building Concepts
September 28, 2006
The site map is the most basic way you can show a list of urls to the search engines, but that does not mean that your site map has to be basic. Below is a very simple approach for applying link building concepts to your site map.
- Add Link Text. It’s not good enough to show urls to the search engines. Tell search engines about those urls by placing each page’s most important keyword phrase in the link.
- Subtract Descriptions. Do not waste time and space with descriptions. Get rid of them so robots can focus solely on links.
- Divide Site Map into a Series of Site Maps. Spiders will only crawl so many links per page. A series of sitemaps allows you to (a) include all unique pages that you want indexed, and (2) increases the likelihood that each page will be crawled. Use as many pages as necessary.
- Multiply Sitemap Links. Depending on the number of site map pages, either link to all in your footer or just the main site map page. If you choose the latter, link to all site maps at the top of all site map pages.
Easier said than done, of course, but well worth it.
All posts by Tom Lustina
posted by Tom Lustina at September 28, 2006 01:09 PM
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