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The Difference Between Google and Yahoo
September 18, 2006
We're asked about this all the time, so when I saw the story on the wire this morning that so well symbolized the ideological difference between the two search giants I wanted to make sure to share a few telling highlights with riders on The Wagon.
Now, clients are sick of hearing me repeat, again and again, that Google's product is relevancy. No one has ever heard me say Yahoo's product is relevancy, and I likely will never say it, unless we are suddenly cast into Superman's Bizzaro World.
Such certitude is only aided by ironic ledes like this, from the wire I mention above:
As its rivals create a bigger buzz on the Internet, Yahoo Inc. is hitting television and radio airwaves to remind people that its website remains on the cutting edge of technology and culture.
Cutting edge indeed. At least using telegrams as the delivery vehicle for such a message would have been inspired, rather than accidental, irony. Inspired irony can capture the zeitgeist they are trying to lasso with money, yet spinning that lariat requires one self-aware cowboy, indeed.
The Google antidote, in the same article?:
"Instead of worrying about branding, Google is able to spend time and money on building better algorithms to help people find information and data," said Regis McKenna, who helped steer the marketing campaigns of Apple Computer Inc. and Intel Corp.
Ah, self-awareness. Vive la différence:
As an added promotion, Yahoo will offer coupons for a free cup of coffee at Dunkin' Donuts stores to anyone who sets Yahoo.com as their home page Friday.
What besides a cup of coffeee will get you relevance?
All posts by John Lustina
posted by John Lustina at September 18, 2006 04:58 PM
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