SEO Speedwagon

I have noticed an interesting trend with MSN adCenter’s editorial review process. It appears that although keywords are accepted immediately upon entry, they go through a lengthy review process.

Now with lengthy, I don’t necessarily mean extensive. The only thing I’ve been able to confirm is that it can take 30-45 days for this process to take place. Whether that’s because it’s an extensive process or just because it takes them that long to get around to it I haven’t been able to confirm.

When I called in and inquired about this my question was not answered directly. I was able to find out that a computer or a human could be reviewing the keywords. If it’s a computer taking this long to do it, it makes me wonder about the backend infrastructure that they have in place at adCenter. Of course it could just be that a certain percentage of their servers are experiencing the ‘blue screen of death’ at any given point in time….

Okay, okay that was a low blow so I’ll move on and keep the focus on the editorial process.

The other thing I’ve noticed about adCenter review is the downright flood of ‘Editorial Action Notices’ that come in to my inbox during this period of time. It would be much appreciated if these could be aggregated for many reasons, not the least of which is trying to go through each one to track it down and remedy it individually.

Overall the editorial review process isn’t bad, I just think it’s showing it’s age. Or put into other words, it’s immaturity. Editorial review is a good thing, and a necessary part of our working environment. Let’s just try to keep the time focused on making quality revisions and not on tracking down each individual discrepancy 30-45 days after it was in the forefront of our minds.