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Motion Control At Yahoo! = Running Shoes?
August 04, 2006
I Don't get it. I went to Yahoo! to check on a position for a client involved in Motion Control . What did I find you ask? Yahoo! thinks I should also try looking for Motion Control Running Shoes? Are you kidding me? The entire first page of results (PPC included) doesn't have one search engine result dealing with running shoes in any way, shape or form. As a matter of fact, the entire first 3 SERPs have no indication of dealing with shoes or running shoes at all.
The question is; why does Yahoo! think an end-user that types in "motion control" is more than likely to be actually looking for "motion control shoes" or "motion control running shoes"? Well, not sure what the answer to this question is other than motion control running shoes is pretty popular these days?
Heres a solution for Yahoo! and perhaps other search engines as well- Before you recommend long-tail keyword phrases to semi-broad keyword phrases, check your own top 30 positions in both Organic search and PPC search results prior to giving "Also Try:" suggestions. The organic search results and PPC ads will say a lot in terms of relative keyword phrase extensions that would truly be relevant for end-users to also try searching with at your engine. It makes perfectly good sense to me.
Thoughts, anyone?
All posts by Sean Bolton
posted by Sean Bolton at August 4, 2006 09:22 AM
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