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More Link Exchange Madness?
August 21, 2006
If I am missing something here, please call foul.
But if you're trying to get bloggers to join your ad network by offering front page blogroll links to their blogs from your outrageously popular and influential domain, should you then publicize it to the point that an algorthm might get wise to the pay-for-link placements? Wouldn't you at once be undoing what you are trying to do?
I have a hard time interpretting Jeff Burkett, head of Washingtonpost.Newsweek Interactive's sales development team, any other way:
"Some bloggers are open to putting advertising on their site, so why not strike deals with them and help them do that," he wrote last week on his own blog, "Media Landscaping." "The revenue gets shared (in the bloggers favor of course) and we throw in one additional component...A link to their blog on the homepage of washingtonpost.com."
Unless Jeff is planing on throwing in the free condoms, he might be wise to rethink his pitch lest he sully the Washington Post link juice. From the mountainview top at Google, via Matt Cutts himself:
Google’s stance on selling links is pretty clear and we’re pretty accurate at spotting them, both algorithmically and manually. Sites that sell links can lose their trust in search engines.
Scroll all the way down to the bottom and have a gander. At least the folly is honest.
UPDATE: No rel="nofollow� as of 9pm EST this evening...
UPDATE II: Ominpresent Google is on the scene, and they are trotting out a javascript link blinding precept surprising quite a few in the forums...
All posts by John Lustina
posted by John Lustina at August 21, 2006 9:11 PM
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