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Proximity Uber Alles: Relevancy Not Very Relevant
July 31, 2006
The idea is to encourage visitors to start their searches for additional articles on newspapers' own sites, rather than go to Google News or another news aggregator, said Julian Steinberg, Inform's vice president of operations. "If you give your users all the functionality and content that your users want online, then your users will keep coming back day in and day out," he said.
Julian, we hardly knew ye. Yet online history is littered with the tattered pages of business plans stipulating relevance to be less important than proximity, so there is a long line of tradition for you to stand in and, hopefully, some free drinks remain at the bar from the bubble era to tide you over as you await your on-site search revolution.
Relevance? Fie! We'll worry about relevance after users start searching within our site.
Old media can be so quaint it's almost kind of cute...
All posts by John Lustina
posted by John Lustina at July 31, 2006 08:47 AM
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