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NOODP = Yes!!!
July 18, 2006
I have no musical reference to my post this week other than to say that I find the instrumental gem called YYZ on Rush’s finest album, Moving Pictures, to be the perfect music to write a blog post to. I highly recommend it. And Neil Peart, I know you're reading this ..... you are the finest drummer on our planet.
Last Thursday, our fair-haired and highly regarded Erik Dafforn sent the Intrapromote staff an email with a Subject line that all IPers (Intrapromote staff) assumed was a bad joke.
The subject line you ask?
“Google now honors NOODP meta tag!�
This would mean that our clients could include a tag on their web pages to tell Google not to pull the often ho hum titles from ODP and use them as the title in search results pages.
“Yeah right�, was simultaneously (I like to think, harmoniously) uttered in our Ohio, Indiana, and Oregon offices as the email appeared in our collective In boxes. However, much to our surprise it is actually true!
Did Google finally get tired of people asking for this or did they quickly follow suit because MSN recently added support for the NOODP tag? Did Danny Sullivan finally get through to Google? Who knows, but my money is on keeping up with the competition.
It was good timing for me since one of the clients I work with needed to shake loose from a Google SERP that listed only their company name as the title. Clickability score? About a 2 out of 10.
If you’re in the same boat of folks disgusted by your ODP title and description and how it shows up upon searches at Google, simply add the following code to the source code of your page:
< META NAME="ROBOTS" CONTENT="NOODP" >
see all posts by Doug Ausbury
posted by Doug Ausbury at July 18, 2006 04:46 PM
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Comments
Will adding the meta NAME=�ROBOTS� CONTENT=�NOODP� hinder my main keyword phrases or ranking?
Posted by: Holly at November 6, 2006 10:21 AM