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Highlighting the Highlight Post
July 07, 2006
Call it tooting your own horn. Call it whatever you want. The Wagon prefers to call it the Highlight Post.
Last week, Erik updated our readers on an issue near and dear to our hearts, Google's failure to recognize the Speedwagon due to the fact that "apparently, there's a band with a similar name." The update, of course, was that Google finally welcomed the Wagon! And in closing, Erik expressed his surprise that no one picked up on our post regarding the therapy products results page.
Now, of course we are aware (as most are) that linking to posts yields a very nice search engine impact. That is an important result of the Highlight Post, but the intent should always be the focus. As in Erik's post, the intent was to update one story and to comment on another. And when that focus is met, far greater results can be attained: both stories were picked up by very reputable sources.
So we highlight posts to give further attention to stories that warrant it. And now we understand a little more about its effect on reader behavior. The Highlight Post clues readers in to the fact that we feel something is worth more attention. In this circumstance, our readers agreed and offered further exposure.
see all posts by Tom Lustina
posted by Tom Lustina at July 7, 2006 02:42 PM
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