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Silent Bob Carries a Big Stick
May 04, 2006
When Kevin Smith releases a movie, his audience knows about it. In fact, when Kevin Smith does anything, his audience knows about it.
A Kevin Smith movie will not have Titanic advertising, and it will not have Titanic returns, but there will always be Kevin Smith movies. His movies make more than enough money with limited enough advertising to afford him auteur status, a rare condition these days.
Kevin Smith's online presence is largely responsible for the life he leads, and the films he makes. He does not have to rely on offline expenditures to sell tickets. His audience hears about upcoming work from him online. Below are just some of the ways Silent Bob is growing his audience for Clerks II.
- The Main Site
- The News Site
- The Message Board
- The Blog
- The Movie Site
- The Merchandising
- MySpace
- Wiki
The Clerks II site was purchased in 2004, and the movie is not due out until this August. I doubt Kevin Smith is worried about the sandbox effect.
All posts by Tom Lustina
posted by Tom Lustina at May 4, 2006 03:47 PM
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