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Doctors, Prostates, Web Development, & SEO Companies
April 27, 2006
I had lunch last week with a friend who shared an interesting story. He went to see his family physician for a routine physical. His family doc did the physical and took some blood for a standard workup based on my friend’s age. The physical went extremely well and his doctor said he was in great shape. A week later, the physician called my friend with the bloodwork results. One of the tests was related to the health of his prostate and this number was 3x higher than it should have been. My friend asked his family doctor what he should do and the doctor said to come into his office immediately and he’ll remove his prostate. When my friend asked if he had done any prostatectomies, the doctor said he did it all the time and even some of his literature heralded his proficiency at removing prostates.
Same story. Different friend…
The next day, I had lunch with another friend who shared a similar story. He went to work for a new company who gave him the task of finding vendors to build and market the company’s web site. He did some searching and found a very good web development company who built his new employer a very professional, well designed web site, perfect for the company’s target audience. After several months, the site was still looking great, but a look at the site’s analytics showed that the search engines hadn’t indexed any of the site’s pages and was receiving no traffic. My friend went back to the web development company and asked them what he should do and they said they would optimize his pages and submit them to hundreds of search engines. My friend remembered seeing that the company did have information on their site about optimizing web pages and doing search engine submissions.
I’ve met a few physicians that practice family medicine as well as surgery and they are damn good at both. But, they are rare jems and few and far betweeen.
My career includes several years working in the medical field. I worked closely with some highly skilled family physicians as well as urologists specializing in men’s health issues. The family docs took care of an enormous number of ailments, but always knew exactly when to refer patients to other physicians who focused their work specifially on particular health ailments. The referrals were unidirectional as the Urologists didn’t practice family medicine – they left that to their highly trained colleagues.
Of course, this not unique to the health system I worked in. This referral network is based on rock-solid collegial respect and has a history with firm roots. It has worked for many, many years and will continue to do so.
Although we see a lot of stories as described above, we frequently get web development inquiries and have successfully networked with a few companies that take care of these inquiries as well as our clientele when they have unmet web development needs.. These same companies call on us when their client sites need traffic from search engines.
I propose that more web development companies and SEO companies plant more seeds together and start growing a similar network.
All posts by Doug Ausbury
posted by Doug Ausbury at April 27, 2006 12:13 AM
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Comments
It's a great idea. At least from my perspective as a standards-based front-end developer, there's been a hesitation to put much stock in the SEO field, as it has a, well, colorful history, to say the least.
Companies like Intrapromote have the potential to work really well with forward-thinking standards-based development, because the optimization practices are based on many common goals - good communicative copy, simple (X)HTML markup, and non-abusive, unobtrusive practices.
I think the idea that all you need is good markup and CSS for good SEO is losing credibility as well - often more is needed to rank really well.
Posted by: Eric Shepherd at May 3, 2006 1:03 PM
Hope you haven't copy pasted this from somewhere else ;). Nice post.
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