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Link Building in Film
April 20, 2006
If we paid better attention to the great filmmakers, we would have a much better name for Link Building. Wouldn't your response rate improve dramatically if you were in the Homage (pronounce O-mäj for instant film snob status) Building business?
Great filmmakers link out whenever the opportunity presents itself. Scorsese’s best include La Motta mumbling the contender speech from On the Waterfront, and this visual link from Tommy D to the original film outlaw in 1903’s The Great Train Robbery. The image does not appear within a scene, but on its own following a scene, just like the original.
You have also seen that link in the intro to Tombstone.
Everybody links to Hitchcock. Imagine what his PageRank would be if he hadn’t been penalized for duplicate content following Van Sant’s shot-by-shot remake. De Palma has made a brilliant career of linking to Hitchcock, but his best link – and the best link to the Odessa Steps sequence – comes from The Untouchables.
Terror in the Aisles is 84 minutes of links to the best horror films, proving that a links page can be worthwhile as long as it is focused and/or narrated by Donald Pleasance.
We link for the same reasons that filmmakers link. We increase meaning of a given subject by linking it to another known source. Contrarily, we can send traffic to a lesser-known source that we feel is worthy of greater attention. Like filmmakers (and search engines), we think in terms of links. We express ourselves in terms of what has already been expressed. And audiences (human and search engine) identify us based on to whom we link, so we impact our rank based on such choices.
Choose links wisely, but do link!
All posts by Tom Lustina
posted by Tom Lustina at April 20, 2006 02:14 PM
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