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If You Build It, Will They Want To Come?
April 21, 2006
I’ve heard people say that advertising is all about creating need. I disagree; I think it is more basic. I think it’s all about curiosity. I was reminded of this over the past few weeks as I have been driving home from work by the smallest, and most intriguing little sign I kept passing. 
What could this sign be about? Is it about a group of people with concerns about this road? Could it be some clever new business that is opening up on this road? I was reminded of this question every day when I drove to and from work until finally I could stand it no longer. As soon as I got in front of a computer again the first thing I did was search for this site, and you know what I found………a nicely done site advertising this persons home for sale. Now I’m not in the market for a house but I was so impressed with how this little curiosity piquing sign had drawn me in that I reviewed the whole site!
I have been reminded that although a site can be ranked well does it inspire curiosity? Does the search listing stick in the mind’s eye? Does it become an itch that we just need to scratch? I love the movie Field of Dreams in which the famous line is “If you build it, they will come�. Well, in the web world it’s good to remember that we can build it, but what will make them want to come? Maybe more importantly, what will make them want to stay?
Good advertising can come in many forms, big and small, cheap and expensive, but the best part about effective advertising it is part that inspires curiosity. Curiosity combined with relevancy is a hard pairing to beat, so let the creative juices flow. You never know who may be “driving� by your sign.
Oh and by the way, in case you’re in the market for a home here’s the link.
All posts by Brent Sharp
posted by Brent Sharp at April 21, 2006 1:37 PM
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