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Google Base Continues March Across SERPian Border

April 6, 2006

Google Base keeps rolling out into regular SERPs.

People started noticing Autos earlier this week, and I saw some recipe results this morning. My thoughts are mixed. For searches like real estate and recipes (sample), the Google Base box can be helpful (where "helpful" is defined as matching the intent of the user query).

For searches like autos (such as [toyota camry] shown below}, I don't think it's helpful. I know enough about certain verticals and user behavior to know that a search for [toyota camry] isn't particularly interested in finding a Toyota Camry for sale nearby.

It's still very early in the game, and no one is sure exactly how these results will come to rest on the page, but as organic results get shoved further and further down the page, Google begins to lose the interface simplicity that once differentiated it.

All posts by Erik Dafforn
posted by Erik Dafforn at April 6, 2006 8:39 AM
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