« SEO Speedwagon Is Headed For The Garage | Main | A Bottomless Cup of SEO »
A Search Reputation Storm on the Horizon
April 3, 2006
They know the storm's a comin'. One has to imagine pesky results three and four in the search for [mcdonalds] on Google may very well be joined by the upcoming book and film in the top ten, pushing out the tidy .ca, .co.uk, .au, or .sg international domains the Golden Arches have constructed to aid the global fastfood aficionado.
Yet amidst the gathering, ominous clouds, for which even a "war council" has been convened, according to the AD AGE story--
Even though details of the film are closely guarded -- it's being filmed under the code name "Coyote" -- McDonald's has gotten enough wind of the plot to warn franchisees. Both projects have been key topics in recent meetings at the Golden Arches, the latest two weeks ago, when McDonald's executives outlined plans to the U.S. franchisee advertising committee to fend off any potential damage.
--you'll note nary a word in the article about potential repercussions at the search engines. And it's not because they don't expect just the type of buzz that would immediately propel a constellation of sites to the top:
Indeed, where industry executives could easily pooh-pooh the low-budget documentary "Super Size Me," it will be much more challenging for McDonald's to deflect the potential impact on consumer attitudes of a star-studded drama from one the hottest film producers on the planet.
No, it's likely because they just don't know it will hit them algorithmically. At least in the highest places where decisions are made. If and when it does, though, you can be sure there will be a panicked, digital "war council" convened --replete with at least a few spam advocating mad-hatters-- and a furious wave of SEO retrofitting will ensue.
If you're interested in Search Reputation Management this is just too perfect a laboratory setting not to regularly grab some goggles from time to time for a peak at the results. They might very well be a-changin', and quick.
All posts by John Lustina
posted by John Lustina at April 3, 2006 9:11 PM
Intrapromote: [ Case studies | SEO services | Bios ]
Trackback Pings
To TrackBack this entry, use the following URL:
http://seoblog.intrapromote.com/mt-tb.cgi/193
Comments
Thanks for the info!
Posted by: Bloginfluence at April 10, 2006 6:40 PM
Over de voor- en nadelen van het afsluiten van een lening zonder BKR-toetsing.
Posted by: lenen zonder bkr toetsing at August 3, 2010 5:14 PM
Hi.. very nice blog! Do have twitter? deputado federal
Posted by: deputado federal at September 1, 2010 3:27 PM