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Dynamic URL Rewriting Done Right

February 01, 2006

A recent press release announced Biblio.com selecting Intrapromote as their SEO partner.

Biblio.com touts 30 million used books, rare books & out-of-print books. You can imagine the mass quantity of database driven dynamic URLs on a site the size of Biblio.com.

It's no secret that some search engines still stub their indexing toe on dynamic urls, especially wildly dynamic URLs. Invented and originally written in 1996, a URL rewriting program called Mod Rewrite is perhaps the most popular URL rewriting program available today. We've recommended it to hundreds of site owners since our inception in 1999.

Mod Rewrite uses a rule-based rewriting engine to rewrite dynamic URLs on the fly. That may sound fairly simple, but it's not for the technical faint at heart. The good news, however, is the end result which can be the transformation of a dynamic URL into a static URL such as:

http://www.biblio.com/books/64717327.html

Sure beats:

http://www.allmusic.com/cg/amg.dll?p=amg&token=ADFEAEE47818D34CAE7020C5872C46DCA66AD21AD74FEC8B0C234341C5B8344C840C38E253F8958FEAAC7CB771CC8A62A6450ECCC8EE56FA9067373E84E4A262284F36&sql=11:eiaxlfhe5cqu

And search engines gobble up that beautifully rewritten URL (insert Pac Man "whacka whacka" sound)! Well done Biblio.com!

For more on Mod Rewrite, we recommend:

Beginner's Guide To Mod Rewrite
Mod Rewrite Forum
Mod Rewrite Original Apache Documentation
Mod Rewrite Tips and Tricks

see all posts by Doug Ausbury
posted by Doug Ausbury at February 1, 2006 01:24 AM
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Posted by: liu at July 3, 2008 12:30 AM

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