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Are you looking for Good Morning America or GMA?

February 09, 2006

Tom Lustina

Both my readers know that Google sends traffic when The Gonetwork is pulling the strings, but what happens when the puppet decides to leave the traffic and take the cannoli? That story today on the Wagon!

Fittingly, Good Morning America owns the first two results for [Good Morning America], but I doubt these results are enough to wet the The Gonetwork’s beak.

Take My Traffic, Please!

The second result essentially has no information due to an unfortunate redirect. The first discusses “GMA,� which Google has decided is similar to “Good Morning America.� Neither result actually says anything about “Good Morning America.� That distinction, along with traffic, is conceded to the third result.

In fact, it’s hard to find “Good Morning America� anywhere on the Good Morning America main page (that Google can notice). It is not in the title or description. It appears once in the text and twice in the keywords. Conversely, “GMA� appears once in the title, once in the description, and nine times in the text.

To gain a better understanding of the "GMA" Strategery, we asked Wordtracker if people are searching for [Good Morning America] or [GMA]. Below are the top 5 searches per day involving these keywords:

Phrase...........Predicted Daily Traffic
good morning america.............4409
abc good morning america..........590
good morning america recipes.....209
gma...................................479
gma recipes...........................90

WCHS TV is pulling as much of the 4409 daily searches as possible for [Good Morning America] and owns the best result for [Good Morning America recipes] and [GMA recipes], while Good Morning America fights tooth and nail for the 479 daily searches associated with [GMA]. Perhaps they just don’t have a wartime consigliere.


****SPEEDWAGON UPDATE: A representative of the Gonetwork has delivered the following message to Good Morning America:

“The Gonetwork says that if you can’t take care of this, I have to.�

This might be completely unrelated, but my favorite horse is also missing. Hopefully, he'll show up by tomorrow morning!

All posts by Tom Lustina
posted by Tom Lustina at February 9, 2006 02:21 PM
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