« Do You Remember What You Used To Think? | Main | New Search Engine Market Share, Popular Search Terms Announced »
Thank You For Asking About Our Product, Please Visit Our Competitor
January 17, 2006
I called a business today to inquire about their new product. A voice mail answered and said,
"Thank you for calling...
Blah blah blah..."
Then...drumroll...
"If you're calling about [new product name], please call back."
I am not kidding. ... please call back (echo, echo, echo)
Later in the day, I was talking with a business about an indexing issue with their site where several top performing pages at Google were clicking through to 404 error pages (the search-equivalent to Window's blue screen of death and business-equivalent of "please go away".) Well, at least they aren't the only ones.
A few of these pages were major product pages.
See where I'm going?
Has your site gone through recent changes creating indexing issues at search engines? If so, you could actually be directing them to your competitor.
... directing them to your competitor(echo echo echo)
As search engines improve relevancy, chances are if your prospective customer can't find your pages, they are just two clicks away from visiting the next site on the search results page. Work with your internal or external SEO team to clean up any current indexing issues and insert regular checks and balances to avoid these down the road.
All posts by Doug Ausbury
posted by Doug Ausbury at January 17, 2006 03:52 PM
Intrapromote: [ Case studies | SEO services | Bios ]