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Link Building is Getting Easier
January 19, 2006
It has always been my practice to make outrageous claims like I invented the question mark, so it is against character that I do not take credit for improving results in Link Building campaigns. While recent times have seen great improvements, the two greatest factors leading to improvements are completely external and available to all link builders.
The spams getting spammier, and Leon’s getting larger.
I have stated before that the open rate for link requests is very low because people delete anything they think might be spam. Well, spam is getting much worse and much more obvious every day. Open rates are improving because a well-written link request is looking less and less like spam.
Similarly, a good link is looking less and less like spam. Google is getting much better at devaluing bad links, which leads to increased value for every good link. Your relevant links, internal and external, are gaining value.
Stay the Course, Link Builders!
All posts by Tom Lustina
posted by Tom Lustina at January 19, 2006 12:48 PM
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