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You Think Your Keywords Are Competitive?

December 19, 2005

Erik Dafforn

List fanatics love the last few weeks of every calendar year. Search engine freaks are no exception, because that's when engines release their top searches of that year.

Yahoo and Lycos are the first to make their announcements. Following are their Top 10 searches of 2005. (Please check out the sites too, because they sub-categorize searches and show some very interesting data.)

Yahoo Top 10 for 2005:

  1. Britney Spears
  2. 50 Cent
  3. Cartoon Network
  4. Mariah Carey
  5. Green Day
  6. Jessica Simpson
  7. Paris Hilton
  8. Eminem
  9. Ciara
  10. Lindsay Lohan

What did you expect? "How to be a good citizen"? "Best foreign films"? Grow up.

Lycos Top 10 for 2005:

  1. Paris Hilton
  2. Pamela Anderson
  3. Britney Spears
  4. Poker
  5. Dragonball
  6. Jennifer Lopez
  7. WWE
  8. Pokemon
  9. Playstation
  10. Hurricane Katrina

Just to show you how far we've (not) come in six years, following are the Top 10 Lycos searches for 1999. The more things change...

  1. Pokemon
  2. Britney Spears
  3. WWF
  4. Dragonball Z
  5. Pamela Anderson
  6. Star Wars
  7. Backstreet Boys
  8. Poetry
  9. Halloween
  10. Blair Witch Project

That's right. A full 50% of the top 10 terms from 1999 are still in the top 10 six years later. (This assumes we can call [WWF] and [WWE] the same term. If not, I'm afraid I'll have to hit you with a folding chair.)

FYI, [Y2K] was #20 in CY99.

I'm hoping that Google Zeitgeist will release some interesting lists in the next week or so as well. "Stay tuned," as they said long, long ago.

All posts by Erik Dafforn
posted by Erik Dafforn at December 19, 2005 10:37 PM
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