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Who's Doing the Work Here, SEM Friend?
December 14, 2005
Search Insider has a fascinating interview today with a secret SEO agent, codenamed Rohit, operating out of India. Rohit handles search engine marketing outsourced from the U.S., but you may be surprised to find out that his clients are not whom you might think, or rather your SEM may not be actually who you think it is:
He's not willing to share his real name or the name of his company with the press. Due to non-disclosure agreements (NDAs), he cannot disclose the names of the leading SEM firms who employ him and his fast-growing company.
Call me naive or a purist, but I simply didn't imagine outsourcing was occurring at the top of the SEM pyramid, especially considering the involved subcontracting disclosures normally required in contracts involving fortune 500 companies. Yet Rohit claims:
We are currently working with large SEM agencies in the U.S. who either hire full-time resources from us or outsource projects in full or part to us.
-and-
If you talk about our agency itself, we have a team of copywriters. There is a proper process we follow. It's not just picking up a project and optimizing it. I can tell you, some of the best brands' websites are being worked on by people out of India.
Now I'm in no way against Indian enterprise, yet I do think when you pay for a brand, especially an SEM brand which can carry a higher price tag because of the perceived value of that brand, you should be actually getting the brand's actual product.
All posts by John Lustina
posted by John Lustina at December 14, 2005 11:25 PM
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