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Respond to All Link Building Responses
December 02, 2005
Even if it is just a thank you for responding to your link request, respond to all responses. It is a simple, but important link building rule.
As I have often discussed in link building articles, the most important thing to establish is that you are not a machine. A personalized response shows you are a human who is really interested in a link, and that is what leads a link candidate to consider your site. Furthermore, not responding as a human has very serious repercussions. You could easily be mistaken for a spammer, and your link candidates aggressively hate spammers.
We have found that a link candidate responds to your request for only a few different reasons:
- The person hates you(r link request). Respond very briefly with an apology. As you never want to contact someone not interested in link requests, this is a very important response.
- The person loves you(r link request). Respond with a thank you. Let them know you appreciate their consideration.
- The person has questions. This is an excellent opportunity to tell somebody more about the site in extended fashion. You certainly do not have this luxury in your initial request.
- The person has objections. If the objection is valid, thank them for considering the site. If the objection stems from a misconception, politely attempt to clarify.
Any correspondence is helpful to your site. At a minimum, you are introducing your site to a new set of eyes. At maximum, you are helping to create a link with a very personal touch, which search engines love to see. Whatever the reason for the response, indulge the candidate who sent it.
All posts by Tom Lustina
posted by Tom Lustina at December 2, 2005 10:11 AM
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