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Pay Per Call - eStara, Ingenio
December 07, 2005
It's been a while since I've written about PPP or PPCall as some of my counterparts like to call it, so I thought I'd drop an update on what’s happenin' on the pay per call front.
*eStara has been making some moves lately with the latest being a Click-To-Call pilot project with sensis.com.au. It's also worth mentioning that eStara seems to be in bed with the Yahoo! UK/Ireland.
*Ingenio was mentioned again today on Search Engine Watch discussing a relationship between InfoSpace and Ingenio where Ingenio will be the Pay-Per-Call provider for the InfoSpace network of sites which consist of DogPile, WebCrawler, WebFetch, Switchboard, and MetaCrawler.
The eStara news is interesting but not nearly as interesting as the InfoSpace deal with Ingenio.
Didn't I just post about InfoSpace doing a pay per call deal with Jambo about a month ago? Is the Jambo deal with InfoSpace dead? Was it ever inked at all? Is InfoSpace using both Jambo and Ingenio to "test" which platform performs better than the other?? I didn't see this one coming at all.
Oh yeah, Google is testing pay per call as well these days! ;^)
More to come soon!!!
All posts by Sean Bolton
posted by Sean Bolton at December 7, 2005 10:59 AM
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