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Directory Submission: The Wagon Way

December 15, 2005

Tom Lustina

Since the birth of the link building craze, opportunists have responded with the creation/inundation of directories awaiting your submission fee. Pay me to “review� your site, and I will add it to my directory if I “approve� it. Not much different than Dr. Lecter’s quid pro quo tactics or your average reciprocal linking arrangement, methinks.

You can easily get lost while searching for directories to which you should submit, so stick to the path created by various blogs and forums. Also, largely since Jagger’s birth, search engines strive to assess value to directory links in a fashion similar to how they treat reciprocal links. Value still resides in links from human-edited, focused directories, but the opposite types are bereft of value, even harmful in extreme cases.

What should you pay for directory links? Below is the short answer:

  • $299 – Yahoo is a must.

  • $40 – Only if substantial traffic is associated. Joeant, for example.

  • $10 - $20 – Only if focused, human-edited, and offering text links. Yeandi, for example.

  • Free – Only if focused, etc., and RESPONSIVE. DMOZ is an exception, Illumirate is an example.

Directories are essential, but guard your time and wallet closely.

All posts by Tom Lustina
posted by Tom Lustina at December 15, 2005 02:03 PM
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Comments

I feel it's beneficial as well to submit to free directories. Especially since there are a lot of people and a few companies as well who offer the service of submitting for you at low costs, it doesn't really harm anyone in submitting to such directories. I submitted my site through directory maximizer and I feel they did quite a decent job of submitting my site. Apart from them, I also used a couple of freelancers available at digitalpoint . Think these sites will be a useful place to start if you're looking to submit to plenty of directories without spending too much time.

Posted by: Roger at November 3, 2006 04:41 AM

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