Ask Jeeves Should Ask Himself
I haven't heard much buzz lately about the recently launched Ask Jeeves PPC program. Why is that? I can only imagine it's because a good majority of marketers just aren't as interested in the hassle of setting up a whole new account in Ask PPC as well as having to track yet another PPC program for ROI analysis, when they can still get Ask PPC traffic via Google AdWords. This question raises some thoughts, no doubt.
Hmmm... perhaps Mr. Jeeves should ask himself a few questions:
- Does it make sense for me to continue PPC when I can just earn similar or possibly better revenue by just leveraging the existing relationship with Google for AdWords rev?
- Do I really need all the additional HR, accounting, sales, etc. headaches from having in-house PPC to keep showing increased black ink in the accounting department?
- Will I do an effective enough job in PPC sales and customer service to some day kill my relationship with Google and keep all the green to myself?
- Why do I have less than 6% market share in the search engine war?
- What!! I have have less than 6% market share!!?
- Do I really stand a chance at winning this thing?...
Best of luck to ya, Jeeves!