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More On Content Management Systems (CMS) and SEO

November 11, 2005

Doug Ausbury

Last week in my post, I recommended some questions to ask your potential CMS vendor before adding a CMS to your site.

This week, I spoke with a company who explained how their CMS forces them to have identical HTML title tags and page content titles. This will definitely lessen the flexibility needed to optimize your title tags and for your more competitive keyword phrases, you need all the SEO flexibility you can get. So, I'm adding this to my list of questions which now are:

1. How can I change my title tags and meta tags (code)?
2. What will my URLs look like?
3. Can I have unique title tags and page content titles?

I also had the opportunity to sit in on a training session with a client who is making a change to a new CMS that uses a Base-10 platform. I haven't had a chance to really dig into it yet, but all three of my questions were answered positively and published pages were search-engine-friendly and optimized.

I'll report soon about more findings as we get our "hands dirty" with this new CMS. But, so far so good. Stay tuned.

All posts by Doug Ausbury
posted by Doug Ausbury at November 11, 2005 03:31 PM
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